The BICYCLE COACH came to us with no concept or vision of a logo in mind.

We had a few discussions via phone and messenger and discovered the client liked to utilise the colour blue in his life.

We had the colour blue and the clients personal and professional love of mountains. The coaching is aimed at novice and advanced levels in the countryside and urban enviroments.

The blue and orange custom colour palette is designed to be sub-consciously recognisable to most cyclists. These colours in varying tones and hues are predominately used by bike and outdoor manufacturers, retailers and app developers.

Below are the inital concepts we developed the finished branding and logo from.

The BICYCLE COACH came to us with no concept or vision of a logo in mind.

We had a few discussions via phone and messenger and discovered the client liked to utilise the colour blue in his life.

We had the colour blue and the clients personal and professional love of mountains. The coaching is aimed at novice and advanced levels in the countryside and urban enviroments.

The blue and orange custom colour palette is designed to be sub-consciously recognisable to most cyclists. These colours in varying tones and hues are predominately used by bike and outdoor manufacturers, retailers and app developers.

Below are the inital concepts we developed the finished branding and logo from.